Disney Parks unveiled a new marketing campaign Thursday, saying park guests will be the stars of a nightly photo show to be projected on the spires of Cinderella Castle in Walt Disney World's Magic Kingdom.
The campaign, called "Let the Memories Begin," will celebrate family vacation memories created in Disney theme parks every day, the company said.
Beginning in January 2011, Disney PhotoPass photographers will capture pictures of guests during the day that will be larger-than-life images during the nighttime show. As many as 500 images will be used every day, Disney said.
Disney will also begin featuring home videos and snapshots of real guests in television ads and other marketing, the company said.
At Walt Disney World Resort, the nighttime show will be projected on the spires of Cinderella Castle. At Disneyland Resort, the facade of "it's a small world" will be the canvas for the show.
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Story posted 2010.09.23 at 12:51 PM EDT
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